Here it is: a unique collection of retro booze ads spanning decades past, specially curated by one of our professors from his private collection over many years. These ads are for holidays (St. Patrick’s Day, Christmas, Thanksgiving, etc.) and special days (the Super Bowl, the Kentucky Derby, Valentine’s), plus the wide variety of seasons and occasions the advertising masters of Madison Avenue dreamed up to sell their festive wares — including ads for bourbon, gin, tequila … and tennis!
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