As most of you know by now, we’re not too keen on those National _______ days, because the majority of the time it’s just some random date picked during the year by a PR firm to boost sales during slow seasons. Shouldn’t every day be one to sip a great fresh juice Margarita, and not some random one in February? However, sometimes they make sense, and International Whiskey Day is one of those times.
In 2007, the world lost one of the greatest booze writers, and from all accounts, nicest blokes, we’ve ever known, Michael Jackson. Sadly, as you can imagine, people often confused his name with that of the tragic one-gloved pop star, but to those of us in the beverage industry, he was the default Michael Jackson. He was one of the first people to rate and review whiskies for more informed sipping, starting a world wide obsession. His book Michael Jackson’s Malt Whisky Companion published in 1989 is still one of the best resources on the subject and a must read for any enthusiast. He contributed to a variety of top publications in the UK and US including the Guardian, Observer and Whisky Advocate. He was also one of the top beer writers in the world and hosted the hit BBC series The Beer Hunter.
He had battled Parkinson’s Disease for at least a decade upon his death. But let’s not celebrate the great man’s death day. Instead, let’s use his birthday of March 27th to make a global toast to the man and encourage people to contribute funds to end this horrific disease. You can find all the information here: http://www.internationalwhiskyday.org/
So sláinte mhath to Michael Jackson, without whom many of us wouldn’t know our Pinch from our Pappy. And don’t forget to let us know what you’re dramming today in the comments, or Tweet us @TheAlcoholProf with hashtag #WhiskyDay2015!
Amanda Schuster is the Senior Editor in Chief of Alcohol Professor and the author of NEW YORK COCKTAILs available from Cider Mill Press. Certified sommelier, former retail spirits and wine buyer - she likes to think of herself as "bi-spiritual." Please don't ever offer her a Pickleback. Complete bio here.