USA Trade Tasting Registration is Open!


The USA Trade Tasting, a one-of-a-kind alcohol where trade only experience for beer, wine and spirits professionals, is March 21st - 23rd at New York City's Metropolitan Pavilion. Registration is free until December 31st! Here are the details:

USA Trade Tasting is an international grand tasting where more than 1000 brands come under one roof in New York City to meet importers and distributors. These brands have been educated and understand the challenges of the US market and are serious about forging successful partnerships.

Why is USATT important?

This is not just another walk around tasting from X country or Y region. It’s a radical new spin on wine and spirit trade shows in the U.S. that directly addresses the needs and interests of importers and distributors. We did the research and found out that in order to take the time out of their busy day to go to a tasting, they’d much rather explore multiple regions and countries and not be limited to just one. Similarly, on and off premise retailers aren’t interested in what’s not available, they only want to see what is.

There are three parts to the program:


  • A full day of presentations, panels and discussions on the critical issues and changes taking place in our industry. Some high-profile names will be speaking including Danny Brager of Nielsen, Jim Ryan of Constellation, Rob Bradshaw of Cape Classics, Josh Wand of BevForce, Marcy Whitman of Palm Bay, Scott Ades of Winebow, John Beaudette of MHW, and more. (See full speaker line-up here.)
  • Shark Tank in a bottle: Our industry’s very own riff on Shark Tank where four different–and very lucky–producers will get 15 minutes to pitch their products to a room of interested importers and distributors. Trust us, this is going to be quite entertaining.

What’s In It For You?

So, “what’s in it for me?” you ask. A chance to participate in a trade event that’s new, innovative and addresses the specific needs of the trade. An opportunity to see wines, spirits, beers and ciders ready to take-off in the US market that you’d never otherwise have had a chance at taking-on. Beyond that, this is an opportunity to demonstrate your support in making our archaically-regulated industry just a bit more user-friendly. And it will be fun…We think you’ll learn something you didn’t know, meet someone new, or just connect with old friends and support the cause.

Please register here to get your trade pass for masterclasses, grand tasting floor and also brand pitch sessions. Seats are limited, so please RSVP Now as its free till Dec 31.