Seasonal or Small Batch Beer Finds - There's an App for That!
“Hello. I Just Dropped in to Say Drink Me.” Your favorite beer is calling you! Summoning you. Beseeching you to go drink it. It is even going so far as to tell you where to find it. How? Thanks to the new “Want List” feature at BeerMenus.com, you can receive updates on when the beers you are “following” become available in your area.
A tool like this has become extremely necessary in this age of seasonal beers and super small batches. Some of the most desired brews on the craft beer scene can come and go in less than a day as only a few prized kegs are allocated to a given market. If you do not know they are out there, then you do not get to drink them. And that is precisely why this tool is doing so well. Launched only three weeks ago, it is already the most popular feature on BeerMenus.com in its five year existence.
Here’s how it works: Suppose you love Persephone Pils from Grand Teton Brewing Company, and you cannot find it anywhere on earth no matter how hard you search. Simple. Look it up on BeerMenus.com. Click the “Follow This Beer” button. Drink a different beer in the meantime, and wait. When the beer comes within 25 miles of your home, you will get an email alert telling you exactly where to find it and how much it will cost. Get off your couch. Go to the bar. Drink the beer.
BeerMenus.com started when brothers Will and Eric Stephens were looking for a way to plan their bar-hopping nights around their favorite beers. They searched online for accurate beer menus of their local bars, but could not find them. Sensing a need, they decided they could plug a hole in the market and provide a valuable resource to beer drinkers. Today the site features nearly 7,000 menus and more than 30,000 beers.
So far, the follow feature alerts you when a beer is available within 25 miles of your home. Soon you will be able to customize exactly how far you want the alert area to be. For city folk who rarely leave their neighborhood, setting it to 2 miles might be apt. But for suburban drinkers with fewer local options, a very wide radius will probably be necessary.
In addition to following specific beers, the tool can also be used to follow the beer line-up at your favorite bars. An email will be sent to you as often as you like with the bar’s current stock.
Before the beer follower, no matter how hard you looked, it was almost impossible to find a True Blonde Ale. Now it will find you. This zymurgical siren will not let you ignore its alluring call. And why should you? Craft beer drinkers have needed this for a long time. There will be no more obsessive hunting for beers like White Whale Ale. The Holy Grail is here.
Have you been half asleep and have you heard voices?
I've heard them calling my name.
Is this the sweet sound that called the young sailors?
The voice might be one and the same.